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How many domestic building block brands are there?

2025-12-02 00:25:31 Toy

How many domestic building block brands are there? ——Taking stock of the market structure of popular building blocks in recent years

In recent years, with the rapid improvement in design and quality of domestic building block brands, the domestic building block market has experienced explosive growth. Consumers' attention to building blocks continues to rise, and demand is particularly strong in the fields of parent-child interaction, education, entertainment, and collections. This article will take stock of the current status of domestic building block brands in the form of structured data based on the hot topics on the Internet in the past 10 days.

1. Statistics on the number of domestic building block brands

How many domestic building block brands are there?

Brand typeRepresents the number of brandsMarket share
Top well-known brands8-10 companiesabout 45%
Emerging creative brands30+ homesabout 35%
Regional niche brands50+ homesabout 20%

2. Classification inventory of mainstream building block brands

brand nameEstablishment timeMain product lineFeatured tags
Senbao building blocks2003Military, aerospace, national fashionOne of the three giants of domestic building blocks
Enlightenment building blocks1994Children's enlightenment, animation IPThe oldest local brand
Brooke2015Large particles, educationFocus on the children's market aged 3-6 years old
Star Castle Building Blocks2016architecture, streetscapeCost-effective original design
Keeppley2019National style, joint styleBubble Mart's brands

3. Analysis of recent popular building block topics

According to public opinion monitoring across the entire network, the most talked about building block-related topics in the past 10 days include:

Topic keywordsDiscuss the popularity indexMain communication platform
Quality comparison of domestic building blocks8.5/10Xiaohongshu, Bilibili
The adult trend of building blocks7.2/10Weibo, Zhihu
Educational building block evaluation6.8/10Douyin, Kuaishou
Guochao Building Block Design Competition6.5/10WeChat public account

4. Development trends of domestic building block market

1.Category segmentation accelerates: It has expanded from traditional architecture to multiple vertical fields such as military, aerospace, national fashion, animation IP, etc., to meet the needs of different age groups and interest groups.

2.Technological innovation is obvious: The head brand is close to the international first-tier level in terms of mold accuracy, insertion feel, color reproduction, etc., and some patented designs have even surpassed it.

3.Outstanding cultural empowerment: Co-branded products of traditional cultural IPs such as the Forbidden City and Dunhuang, as well as modern film and television IPs such as The Wandering Earth, have become new favorites in the market.

4.Price bands are clearly layered: Forming a multi-level price system with entry-level models priced below 50 yuan, main models priced between 100-300 yuan, and collection models priced above 500 yuan.

5. Consumer purchasing suggestions

Requirement typeRecommended brandsprice range
Early Childhood EnlightenmentBrooke, Enlightenment50-150 yuan
Creative buildingSenbao, Star Castle100-400 yuan
Collection displayKeeppley, not as good as300-800 yuan
Educational programmingMitu, Makeblock200-600 yuan

According to incomplete statistics, there are currently more than 100 active building block brands in the domestic market, and there are still 10-15 new brands entering the market every year. This field, which was once monopolized by international brands, is ushering in the collective explosion of domestic brands. In the next 3-5 years, with the continuous optimization of the supply chain and the improvement of design capabilities, domestic building block brands are expected to occupy a more important position in the global market.

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