How many domestic building block brands are there? ——Taking stock of the market structure of popular building blocks in recent years
In recent years, with the rapid improvement in design and quality of domestic building block brands, the domestic building block market has experienced explosive growth. Consumers' attention to building blocks continues to rise, and demand is particularly strong in the fields of parent-child interaction, education, entertainment, and collections. This article will take stock of the current status of domestic building block brands in the form of structured data based on the hot topics on the Internet in the past 10 days.
1. Statistics on the number of domestic building block brands

| Brand type | Represents the number of brands | Market share |
|---|---|---|
| Top well-known brands | 8-10 companies | about 45% |
| Emerging creative brands | 30+ homes | about 35% |
| Regional niche brands | 50+ homes | about 20% |
2. Classification inventory of mainstream building block brands
| brand name | Establishment time | Main product line | Featured tags |
|---|---|---|---|
| Senbao building blocks | 2003 | Military, aerospace, national fashion | One of the three giants of domestic building blocks |
| Enlightenment building blocks | 1994 | Children's enlightenment, animation IP | The oldest local brand |
| Brooke | 2015 | Large particles, education | Focus on the children's market aged 3-6 years old |
| Star Castle Building Blocks | 2016 | architecture, streetscape | Cost-effective original design |
| Keeppley | 2019 | National style, joint style | Bubble Mart's brands |
3. Analysis of recent popular building block topics
According to public opinion monitoring across the entire network, the most talked about building block-related topics in the past 10 days include:
| Topic keywords | Discuss the popularity index | Main communication platform |
|---|---|---|
| Quality comparison of domestic building blocks | 8.5/10 | Xiaohongshu, Bilibili |
| The adult trend of building blocks | 7.2/10 | Weibo, Zhihu |
| Educational building block evaluation | 6.8/10 | Douyin, Kuaishou |
| Guochao Building Block Design Competition | 6.5/10 | WeChat public account |
4. Development trends of domestic building block market
1.Category segmentation accelerates: It has expanded from traditional architecture to multiple vertical fields such as military, aerospace, national fashion, animation IP, etc., to meet the needs of different age groups and interest groups.
2.Technological innovation is obvious: The head brand is close to the international first-tier level in terms of mold accuracy, insertion feel, color reproduction, etc., and some patented designs have even surpassed it.
3.Outstanding cultural empowerment: Co-branded products of traditional cultural IPs such as the Forbidden City and Dunhuang, as well as modern film and television IPs such as The Wandering Earth, have become new favorites in the market.
4.Price bands are clearly layered: Forming a multi-level price system with entry-level models priced below 50 yuan, main models priced between 100-300 yuan, and collection models priced above 500 yuan.
5. Consumer purchasing suggestions
| Requirement type | Recommended brands | price range |
|---|---|---|
| Early Childhood Enlightenment | Brooke, Enlightenment | 50-150 yuan |
| Creative building | Senbao, Star Castle | 100-400 yuan |
| Collection display | Keeppley, not as good as | 300-800 yuan |
| Educational programming | Mitu, Makeblock | 200-600 yuan |
According to incomplete statistics, there are currently more than 100 active building block brands in the domestic market, and there are still 10-15 new brands entering the market every year. This field, which was once monopolized by international brands, is ushering in the collective explosion of domestic brands. In the next 3-5 years, with the continuous optimization of the supply chain and the improvement of design capabilities, domestic building block brands are expected to occupy a more important position in the global market.
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