What sneakers are popular right now? Analysis of the latest trends in 2024
With the rapid iteration of the sports shoe market, consumers' pursuit of functionality and fashion continues to heat up. This article will combine the hot topic data of the entire Internet in the past 10 days to analyze the current most popular sports shoe trends from the three dimensions of brand, style, and technology, and attach detailed data comparisons.
1. Ranking of popular brands
| Ranking | Brand | Hot search index | Featured products |
|---|---|---|---|
| 1 | Nike | 9.8 | Air Jordan 1 Low |
| 2 | Adidas | 8.7 | Samba OG |
| 3 | New Balance | 7.5 | 550 series |
| 4 | Onitsuka Tiger | 6.9 | Mexico 66 |
| 5 | ASICS | 6.3 | GEL-KAYANO 30 |
2. Analysis of characteristics of popular shoe styles
According to e-commerce platform sales data, currently popular shoe styles exhibit the following characteristics:
| Shoe type category | market share | Represents color matching | core selling point |
|---|---|---|---|
| retro running shoes | 42% | cream/panda | Classic reproduction + lightweight |
| Thick sole dad shoes | 28% | All black/metallic silver | 5cm higher + cushioning technology |
| Functional sneakers | 18% | Olive green/tactical black | Waterproof fabric + modular design |
| minimalist sneakers | 12% | Pure white/old beige | 3mm ultra-thin outsole |
3. Top 3 technological innovations
New technologies recently launched by sports brands have sparked widespread discussion:
| Technical name | Application brand | Principle | Adaptation scene |
|---|---|---|---|
| PEBAX® Supercritical Foaming | Nike/Li Ning | Energy return reaches 88% | marathon training |
| 4D printed midsole | Adidas | Precisely zoned cushioning | Basketball/High Intensity Training |
| Graphene thermal mesh | Anta | Cool down by 3-5℃ | Summer outdoor sports |
4. List of effects of celebrities carrying goods
The same styles of the following celebrities have triggered a craze of imitation on social platforms:
| Artist name | Shoes with goods | Search volume for the same style | price range |
|---|---|---|---|
| Wang Yibo | Nike Dunk Low "Archaeology" | 120 million times | ¥899-1499 |
| Yang Mi | New Balance 327 | 98 million times | ¥699-999 |
| Yi Yang Qianxi | Converse CX series | 75 million times | ¥599-899 |
5. Purchase suggestions
1.First choice for commuting: We recommend Adidas Samba or Onitsuka Tiger Mexico 66. These shoes can still maintain comfort even if you walk an average of 8,000 steps a day.
2.fitness training: Nike Metcon 9 uses a dual-density midsole to provide stable support during hard-core training.
3.fashionable outfit: The New Balance 550 series has recently launched a variety of co-branded designs, which are especially suitable for matching with wide-leg jeans.
4.Best value for money: Li-Ning Chitu 6Pro is equipped with 䨻 technology and has outstanding performance in the 500 yuan price range.
Conclusion
The sports shoe market in 2024 will show a trend of classic re-engraving and technological innovation going hand in hand. Data shows that consumers are not only willing to pay for feelings, but also actively pursue performance improvements brought by cutting-edge technology. It is recommended to consider the wearing scenario, budget range and personal style when purchasing, and choose the shoe that best suits you.
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