What color trench coat looks good? Analysis of the latest trends in 2024
As a must-have item in spring and autumn, the color choice of the windbreaker directly affects the overall outfit effect. According to hot search data on the entire Internet in the past 10 days, the following five colors of windbreakers have become the focus of discussion:
| color | search index | Star style | Suitable for skin tone |
|---|---|---|---|
| Khaki | 98,000 | Yang Mi/Xiao Zhan | Warm yellow skin |
| haze blue | 72,000 | Liu Shishi | cold white skin |
| classic black | 65,000 | Wang Yibo | all skin tones |
| cream white | 59,000 | Zhao Lusi | neutral leather |
| caramel brown | 43,000 | Dilireba | dark skin color |
1. Khaki: the first choice for timeless classics
Big data shows that khaki trench coat has topped the list of hot searches for three consecutive weeks. Its advantages are:
1. Perfectly blends with Asian skin tone
2. Can be matched with 90% of basic colors
3. The preferred color for workplace commuting
4. Search volume for newly launched frosted texture models in 2024 surged 210%
2. Smog blue: the rise of the cool-toned upstart
According to the latest report from color agency Pantone:
| indicator | data |
|---|---|
| social media mentions | An average of 12,000 messages per day |
| E-commerce platform sales | Increased 78% week-on-week |
| Celebrity Street Photography Appearance Rate | Appears 3 times in every 10 outfits |
3. Classic black: the first choice for functionality
The black windbreaker has outstanding demand in special scenes:
• Business meeting wear rate is as high as 67%
• Search volume for rainy day outfits increased by 45%
• 82% of users with slightly fat bodies are preferred
• Search volume for matching metal accessories increased by 120% week-on-week
4. Cream white: Responsible for the spring atmosphere
Xiaohongshu’s latest grass planting data shows:
| Dimensions | numerical value |
|---|---|
| Note interaction volume | Maximum of 83,000 for a single article |
| Related topics | #cleanfitwear 210 million views |
| Discussion on cleaning problems | The average number of questions asked per day exceeds 2,000 |
5. Caramel Brown: The best color for autumn and winter transition
Fashion blogger evaluation pointed out:
• Perfectly matched with the fall foliage scene
• Paired with gold jewelry, the click-through rate is 89% higher
• Dark-skinned users have the highest repurchase rate
• In terms of material selection, searches for suede models increased by 150% week-on-week.
Purchasing suggestions:
1. Working women prefer khaki/black
2. If you have cool white skin, try the haze blue and you will be pleasantly surprised.
3. Cream white is recommended for dating scenes
4. Caramel brown is the first choice for travel photography
5. Choose contrasting or tone-on-tone colors based on the existing colors in your wardrobe
The latest survey shows that 82% of fashion buyers predict that windbreakers will show a "de-gendered" trend in 2024, and neutral colors will continue to be popular. It is recommended that consumers make comprehensive choices based on their skin color, usage scenarios and dressing styles, and can also try innovative matching methods such as two-color stacking.
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